MCX is not a showroom. It is a working journey through the environments where broadcast, virtual production, cinema, IP video, music, recording and finishing meet.
Eight zones · All live · All yours
MCX — the MediaCast Experience Center — is a production facility built for professionals who need to work with technology before they commit to it. Seven interconnected zones, each purpose-built, each fully operational every day.
Every system is configured to real-world production standards. Nothing is dressed for show — it is built to work. Whether you are evaluating a workflow, training a team, or producing live content — MCX is where decisions get made with confidence.
MCX is designed as a sequence of zones rather than a collection of product displays. Visitors do not simply look at equipment. They move through the logic of production.
A camera decision can be understood beside switching, monitoring and recording. IP video can be tested in a live routing environment. A music idea can move from beat production to performance, recording and post. The space is built for conversation, demonstration and proof.
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The layout follows the way a production can be experienced: enter the centre, move into live and virtual production, step into cinema and IP video, cross into music creation, then complete the journey through recording and finishing.
MCX is built around the way production actually happens. Every room is operational. Every system is live. The journey through MCX is a journey through a connected production workflow — from live broadcast to music creation, recording and finishing.
Blackmagic cameras, Telycam PTZ, ATEM switching, monitoring and recording. A complete live production environment — see how a studio is controlled when the programme is actually on air.
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TriCaster and Virtual Studio Go turn the room into a live compositing environment for presentations, interviews, broadcast formats and branded content. The green screen demonstrates virtual production in a practical way.
A curated range of cinema-grade cameras — available to test, compare and evaluate side by side in a single controlled environment. Sensor size, dynamic range, colour science, lens compatibility, recording formats and ergonomics: all of it experienced directly, not described from a brochure.
The MCX Cinema Camera suite brings together systems that are rarely available for hands-on comparison anywhere in the region. Evaluate, decide, move forward with confidence.
The same space carries a second conversation: IP video infrastructure. TriCaster, Kiloview encoders, BirdDog NDI and Telycam PTZ configured as a live networked production environment. Signal flow, encoding, transport and PTZ control can all be tested together.
Beat machines, Akai controllers, interfaces and production tools presented as a playable workspace where a visitor can build a rhythm, shape a sound and understand the creative chain from idea to finished track.
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Guitars, pedals, a mock drum kit and amplifiers such as TONEX and Marshall arranged as a working performance setup. Sound can be heard at real level — not described as a feature list, but experienced as a physical performance environment.
Universal Audio, microphones, studio monitors and recording tools experienced together. The complete path from source to session — a controlled listening and capture environment built for the highest professional standards.
Editing, colour grading, audio finishing and delivery. The final room completes the production path — connecting MCX to the full Blackmagic Design post-production workflow, from raw footage to broadcast master.
Book a Visit →Structured sessions on specific systems — cameras, switchers, IP routing, DaVinci Resolve and more. Led by MediaCast specialists, designed for operators, engineers and production teams.
Full-day workshops that walk a production team through an end-to-end workflow inside MCX — from capture to live switching, recording, post and delivery. The zones become the curriculum.
Certified demonstrations for resellers, integrators and end customers. MCX supports vendor-led training days, product launches and technical evaluations in a professional environment.
Bespoke sessions designed around your team's specific requirements — evaluating new infrastructure, training a crew on new kit, or onboarding a client to a complete workflow.
MediaCast is an officially certified Blackmagic Design training centre for DaVinci Resolve — one of the few facilities in the MENA region to hold this designation. Training is delivered by certified instructors in a purpose-built post production environment.
3605, The One Tower
Barsha Heights, Sheikh Zayed Road, Dubai
Book a guided walkthrough for your team, customers or partners. The value of MCX is clearest when each zone is seen as part of one connected production journey. We chose The One Tower deliberately for its accessibility — on Sheikh Zayed Road for those driving in, and with a direct covered Metro connection for those on public transport. Either way, your team arrives without stepping into the street or the sun. RTA parking and paid parking inside the tower are also available.
Start wherever it feels easiest. Visit us, message us, call us or send the details through. We will guide you to the right person and the right next step.
Come in, explore the portfolio and spend time with the technology in person at our Experience Centre in Barsha Heights.
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Tell us what you are working on. We will help shape the right route, with clear options, pricing and next steps.
Need a quick answer? Reach out for product advice, availability checks or simply a helping hand from the team.
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For quotations, project discussions and anything that deserves a more detailed conversation.
