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Est. Dubai · Mid 1990s
About MediaCast

Thirty years of
getting it right.

From a single office in Dubai to the most trusted professional AV distributor in the Middle East. We didn't arrive in this region — we grew up here, alongside every broadcaster, studio, filmmaker and creator who built the industry.

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30+ Years in MENA
60+ Global Brands
15+ Countries
50+ Specialists
50+ Reseller Locations
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Broadcast control room
Broadcast
Dubai broadcast studio
Post Production
Music CX is the only professional AV experience centre of its kind in MENA. You can test any technology we recommend in a real working env
Music Recording
Live production
Live Production
The Story
Dubai skyline
Dubai · Since the Mid-1990s

Built here.
For the people
who make
things here.

"MediaCast is woven deeply into the fabric of creative media development in the Middle East — integral roles in equipping major broadcast stations, recording studios, production companies and universities across the region."

MediaCast was founded in Dubai in the mid-1990s with a clear and deliberate purpose: to bring the world's best professional creative technology to the professionals who were, at that exact moment, building the Middle East's media industry from the ground up. We didn't arrive once the industry was established. We were part of building it.

In those early years, our customers were recording studios, post-production houses and broadcast facilities that were themselves just beginning. We learned the market as it grew — built relationships that lasted decades, expanded our portfolio to match every major shift in how creative technology evolved, and earned a reputation that no marketing budget can manufacture.

Today MediaCast represents more than 60 of the world's leading professional audio and video brands. Our team of 50+ specialists operates from Dubai and Istanbul. Our reseller network spans 50+ locations across 15+ countries. And in 2025 we opened MCX — the only professional AV experience facility of its kind in MENA. None of this happened by accident.

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Our Role

Woven into the fabric of creative media
in the Middle East.

This isn't a marketing phrase. Over thirty years, MediaCast has been directly, practically involved in equipping many of the most important broadcast stations, studios, post-production houses, universities and live production facilities in the region.

The technology behind some of the most-watched programmes in the Arab world runs on infrastructure that MediaCast specified, supplied and continues to support. The music recorded in Dubai's best studios was tracked through gear we recommended. The films coming from the region's cinema industry are cut on systems our team configured.

We are not observers of this industry's growth. We are part of it.

30+Years
30+Brands
15+Countries
Broadcast Infrastructure
Major broadcasters across the GCC, Jordan, Egypt and Pakistan — from national TV to multi-studio IP environments.
Post-Production
The post houses cutting the region's commercial, documentary and feature content — DaVinci Resolve-certified colour suites and shared storage.
Recording Studios
The most respected recording facilities in the region — where international artists track and film scores are composed.
Cinema & Film
The region's emerging cinema industry cuts on systems our team configured — Blackmagic cameras, RAW workflows, DIT solutions.
Live Production & Events
From stadium broadcasts to corporate events — multi-camera live production, streaming infrastructure and broadcast graphics across the Gulf.
Official Blackmagic Design distributor for the Middle East and Turkey — a partnership that spans the full product range including URSA cameras, DaVinci Resolve and ATEM switchers.
Official Universal Audio distributor for the region — Apollo interfaces, UAD plug-ins, Luna software and the full UA ecosystem for professional audio.
Authorised distributor for Vizrt broadcast graphics solutions, BirdDog NDI systems, Netgear AV infrastructure and 57+ more leading professional brands.
Broadcast control room
Since the mid-1990s

"Having played integral roles in equipping some of the major broadcast stations, recording studios, production companies and universities in the region, MediaCast is woven deeply into the fabric of creative media development in the Middle East."

Team collaboration
Broadcast. Post Production. Music. Cinema. Live Events. IP Networks. MENA & Turkey. 30+ Years. Broadcast. Post Production. Music. Cinema. Live Events. IP Networks. MENA & Turkey. 30+ Years.
Thirty Years

The reel.

Every great production has a story behind it. Here's ours — cut like a timeline, frame by frame.

IN 1995:00:00:00
OUT 2026:00:00:00
DUR 30+ YEARS · STILL ROLLING
1995
SCENE 01 · EST. DUBAI Founded

Founded with a purpose, not an opportunity

MediaCast is established in Dubai. The founding team isn't looking for a market gap — they are professionals who understand creative technology and see, in the Gulf's rapidly developing media landscape, an industry that needs a distributor who genuinely knows what they're selling. From day one, the philosophy is the same as it is today: represent the best brands, hire people who know them, and serve customers who build things with them.

The early customers are recording studios, fledgling broadcast facilities and post-production houses beginning to serve an advertising industry growing alongside Dubai itself.

Late 90s
SCENE 02 · BRAND BUILDING Portfolio

The portfolio takes its character

MediaCast begins formalising its brand partnerships — securing distribution agreements with manufacturers whose quality it can genuinely stand behind. The criteria for accepting a brand are never about margin or volume. They are about whether the MediaCast team can represent it with real knowledge, and whether the professionals in the region will be better served for having it available.

Customers begin recognising MediaCast not just as a supplier but as an authority — a company you call when you want to know what to buy, not just a company you buy from once you've decided.

2000s
SCENE 03 · BROADCAST BOOM Growth

The Arab media industry explodes — MediaCast is at the centre

The 2000s see an extraordinary expansion of broadcast media across the Arab world. New channels, new studios, new production facilities, new budgets, new ambition. The region's media companies go from startup-scale to internationally significant in less than a decade.

MediaCast is positioned at the centre of this growth. Major broadcast infrastructure projects across the GCC, Jordan, Egypt and beyond run on equipment our team specified and supported. The reseller network begins to take serious shape.

2010s
WATERSHED
SCENE 04 · THE IP REVOLUTION Landmark

SDI to IP — and the camera that changed cinema

Professional AV undergoes one of its most dramatic transformations: the shift from hardware-defined SDI routing to software-defined, IP-based production workflows. MediaCast doesn't wait to respond — we lead it in our market. Among the first distributors in the region to build genuine expertise in NDI, Dante, AES67 and IP video.

And then Blackmagic Design changes cinema forever. The Blackmagic Cinema Camera puts large-sensor, RAW-capable, professional-grade imaging into the hands of independent filmmakers for the first time at an accessible price point. A filmmaker in Dubai, Beirut or Istanbul could now shoot like Hollywood. MediaCast was the regional partner that made it happen from day one.

PROD: MEDIACAST MENA YEAR: 2012
▲ "Cinema-quality imaging, now accessible to every filmmaker in the region."
Istanbul
2015
SCENE 05 · ISTANBUL Expansion

A second home opens

MediaCast establishes its Istanbul office, extending reach into Turkey and opening access to Central Asian markets — Kazakhstan, Azerbaijan, Uzbekistan and beyond. Turkey proves to be a sophisticated and dynamic market: a world-class music production and post-production industry, a professional broadcast sector, and a creative community that responds immediately to the MediaCast approach.

The Istanbul team is built with the same philosophy as Dubai: genuine expertise first, relationships over transactions, long-term thinking over short-term volume.

Virtual Summit
2020
INDUSTRY FIRST
SCENE 06 · COVID · THE VIRTUAL SUMMIT Landmark

When the world went dark, MediaCast went live

COVID-19 shuts down every trade show and industry event on the planet. MediaCast doesn't pause. We build something that had never been done in the region — a fully produced, two-day virtual summit replacing the trade show format entirely. Every major brand in our portfolio participates. The industry watches.

PROD: MEDIACAST VIRTUAL SUMMIT YEAR: 2020
▲ "2 days · 60+ brands · 1st of its kind in MENA. The industry took notice — and followed."
MCX Experience Centre
2025
PRESENT
SCENE 07 · MCX DUBAI Now

MCX opens — and the fourth decade begins

The MediaCast Experience Centre opens in Dubai in its full form: six purpose-built zones spanning live production, cinema, post-production, music, podcast and IP networking. Certified specialists. The only professional AV experience centre of its kind in MENA.

MediaCast enters its fourth decade as the most established, most trusted professional AV company in the Middle East — a position earned through thirty years of showing up and knowing what we're doing.

Explore MCX →
Dubai Business Bay skyline Burj Khalifa
🇦🇪 Headquarters · Since Mid-1990s

Dubai

The heart of MediaCast. Home to the largest team, the MCX Experience Centre, central distribution operations and thirty years of relationships with the Middle East's broadcast and creative community.

UAESaudi Arabia QatarKuwait BahrainOman EgyptJordan PakistanLebanonIraq
#3605, The ONE Tower
Sheikh Zayed Road, Barsha Heights
Dubai, United Arab Emirates

+971 4 346 3342
info@mediacastsys.com
Istanbul skyline with mosques and Bosphorus
🇹🇷 Regional Office & MCX · Since 2015

Istanbul

Opened in 2015, our Istanbul office serves one of the world's most sophisticated creative markets — Turkey's world-class post-production and music industry — alongside the fast-growing Central Asian markets to its east.

TurkeyKazakhstan UzbekistanAzerbaijan GeorgiaKyrgyzstanTajikistan
Istanbul, Turkey

Full brand portfolio available.
MCX Turkey experience centre on-site.
All Turkish and Central Asian markets served.
The Portfolio

The brands that
trust us.

Every brand in our portfolio chose MediaCast specifically and deliberately — for our expertise, our market depth, our channel network, and our commitment to representing them with the same standards they hold for themselves.

See All 30+ Brands Become a Partner
Core AV & Broadcast
Blackmagic Design Vizrt BirdDog Roland Pro A/V SKAARHOJ Marshall Kiloview Matrox Telycam Densitron JL Cooper
Professional Audio
Universal Audio MOTU sE Electronics Apogee Dynaudio Warm Audio Manley Labs Eventide CEDAR Audio Marantz Pro Lynx Studio
Music & Production
Native Instruments IK Multimedia HeadRush AKAI Professional M-Audio Sheeran Loopers Colbor
Infrastructure & Storage
Netgear AV SNS Sonnet Technologies Angelbird SYNCO Irix ATTO
30+Brand Partners
30+Years Representing Them
4Technology Categories

"We only represent brands we can genuinely stand behind."

MCX Experience Centre
MCX Experience Centre

Come and see it
before you decide.

MCX is a working professional facility — not a showroom. Every workflow we recommend, every system we specify, every brand we represent can be tested in real configured conditions before you commit.

Six zones. Certified specialists. The only facility of its kind in MENA.

Explore MCX Book a Session
Live ProductionMulti-camera, IP video, broadcast graphics, streaming
Cinema & CameraProfessional cameras, large-format sensors, optics, DIT
Post ProductionEdit, colour, audio post, shared storage
Recording StudioMicrophones, interfaces, monitors, outboard
Voice & PodcastOne-person rigs to full multi-guest productions
Networking & IPNDI, Dante, AES67, AV over IP infrastructure
Reputation

Thirty years of earned trust.

You cannot buy the kind of credibility MediaCast has in this market. It is built through decades of doing exactly what you said you would — for brands, for resellers, and for the professionals who build with the technology we represent.

BroadcastPro Middle East · 2025
"MediaCast has been the go-to partner for professional AV and broadcast technology in the Middle East for decades. When Blackmagic Design wanted to bring its Cinema Camera Lab to the region, MediaCast was the natural choice — bringing together filmmakers, cinematographers and colourists from across MENA for one of the most significant hands-on cinema events the region has seen."
Blackmagic Cinema Camera Lab, Dubai — October 2025
MENA Distribution · Industry Profile
"MediaCast has done something rare in distribution: built a company that the industry trusts not just to move product, but to shape how technology is understood and adopted in the region. Their channel programme, training events, and MCX have set a standard that others in the market measure themselves against."
MediaCast — regional distribution partner of record for 60+ brands
MCX Experience Centre · About
"With a rich history spanning 30 years, MediaCast has been a pioneering force in the media technology landscape of the Middle East. The creation of MCX represents a new chapter: not just distributing the world's best technology, but creating the spaces where professionals can truly understand and master it."
mcx.center/about — MediaCast Experience Centres, Dubai & Istanbul
What Sets Us Apart

Three things we
refuse to compromise on.

01
Knowledge

The most knowledgeable
team in the region.

We have never hired a salesperson who doesn't know the product. Every person who represents MediaCast carries genuine technical expertise in the brands they work with. This is non-negotiable for us, and it always has been.

We hold regular workshops and training sessions for our reseller partners — not because a manufacturer requires it, but because an informed channel sells better and builds a healthier industry.

Industry event workshop
MediaCast Partner Training Workshop
Certified Specialists
DaVinci Resolve trainers, NDI-certified engineers, UA-certified audio specialists — real credentials, not sales titles.
Partner Training Programmes
Regular workshops for resellers across MENA and Turkey — product knowledge, workflow demonstrations, hands-on sessions.
MCX as a Learning Centre
The Experience Centre was designed as much for education as demonstration. Professionals, students and resellers all train here.
02
Distribution Model

The purest distribution
model in the region.

MediaCast is a distributor. Not a retailer competing with its own resellers. Not a systems integrator undercutting its channel. We chose the pure distribution model deliberately — and we've held to it for thirty years.

Our reseller partners can trust us completely. We will never compete with them for the end customer. We bring leads, training, co-marketing and genuine brand representation — and step back when the deal is theirs to close.

Principle
MediaCast
Never competes with resellers
✓
Passes leads to channel partners
✓
Co-funds reseller marketing
✓
Trains partner sales teams
✓
30+ year channel relationships
✓
03
Industry Leadership

Setting the standard
for industry events.

MediaCast has consistently set the bar for how a regional distributor engages with the industry — not just selling to it, but building it. From brand launch events and Cinema Camera Labs to workshops and reseller conferences.

And then came COVID-19 — and the moment that defined us as genuine industry leaders.

Industry First
2020

The MediaCast
Virtual Summit

When the pandemic shut down every trade show on the planet, MediaCast didn't pause. We built a fully produced, two-day virtual summit replacing the trade show format entirely.

2Full Days
60+Brand Partners
1stIn MENA

"The industry took notice — and followed."

Why MediaCast

Not the only distributor.
The right one.

Six things that matter when you choose a distribution partner — and why MediaCast delivers on every one of them.

01

We know the product

Every brand we represent has at least one certified specialist on the MediaCast team. We don't just stock and ship — we configure, demonstrate, train and troubleshoot what we sell.

02

We know the market

30+ years of continuous presence in MENA means we understand the specific dynamics — the budget cycles, the approval processes, the regional nuances — that a foreign distributor never will.

03

We built the channel

Our reseller network took thirty years to build. 50+ locations. 15+ countries. Partners who have worked with us for decades and trust us to set the standards for how the brands are represented.

04

We support what we sell

Our technical support does not stop at the sale. Configuration, integration, firmware, troubleshooting, warranty, repair — Leo and the team are there for the full lifecycle of everything we supply.

05

We have a demo space

MCX is the only professional AV experience centre of its kind in MENA. You can test any technology we recommend in a real working environment before you commit. No other regional distributor offers this.

06

We give honest advice

We will tell a customer when a product is not the right fit for their workflow. Our business is built on long-term trust — a misfit sale today is a broken relationship tomorrow, and we refuse that trade.

Ready to build something great?

Whether you want to experience the technology at MCX, talk to a specialist about your next project, find a reseller in your country, or become part of our brand and reseller network — we are ready.

Visit MCX Talk to Our Team
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Begin the Conversation

Start wherever it feels easiest. Visit us, message us, call us or send the details through. We will guide you to the right person and the right next step.

Six ways to
engage us.

01
+

Visit MCX.center

Come in, explore the portfolio and spend time with the technology in person at our Experience Centre in Barsha Heights.

Visit MCX
02
+

Browse
MCX.store

Explore MediaCast's online store for professional technology, trusted brands and expert support whenever you need it.

Visit MCX.store
03
+

Submit a Brief

Tell us what you are working on. We will help shape the right route, with clear options, pricing and next steps.

Begin Brief
04
+

WhatsApp

Need a quick answer? Reach out for product advice, availability checks or simply a helping hand from the team.

Open WhatsApp
05
+

Telephone

Prefer to speak to someone? Give us a call and we will connect you with the right person.

Call Now
06
+

Email

For quotations, project discussions and anything that deserves a more detailed conversation.

Send Email