Distribution
We are the authorised regional distributor for more than 60 of the world’s leading professional audio, video and IT brands — managing import, logistics, warranty and channel across MENA and Turkey.
Thirty years of creative technology, built for the region.
Founded in Dubai in the mid-1990s, MediaCast has grown from a small creative technology distributor into one of the Middle East and North Africa's most trusted names in professional audio and video. Today, with teams in Dubai and Istanbul, we represent more than 60 of the world's leading manufacturers across the region.
Who We Are
A regional distributor with a 30-year track record — and a team that genuinely cares about the work.
We don't just move product. We represent brands, support professionals, and grow the creative technology industry across our region.
THE STORY
From a small studio distributor to a regional institution.
MediaCast was founded in Dubai in the mid-1990s with a clear focus: to bring world-class creative technology to the professionals shaping sound and image across the Middle East. We started small — a tight team serving recording studios, post houses and broadcast facilities — and grew by building real relationships with both the manufacturers who trusted us and the customers who relied on us.
Over three decades, that foundation has grown into a network spanning the entire Middle East and North Africa, with an office in Istanbul serving Turkey and the Central Asian markets. We have added brands, expanded capabilities, opened the MediaCast Experience Centre, and launched mcx.store — but the principle behind all of it has never changed: serve the professional community with expertise, honesty and a long-term view.
WHAT WE DO
More than distribution. A full-service partnership for brands and professionals alike.
Thirty Years
A few of the milestones that shaped us.
MID-1990S
Founded in Dubai
MediaCast is established in Dubai with a focus on bringing professional audio and video technology to creatives across the Middle East — recording studios, post houses and broadcast facilities among the first customers.
EARLY 2000S
Growing the portfolio
The brand portfolio expands significantly as the regional creative industry grows. MediaCast establishes itself as a trusted partner for the region’s emerging broadcast and post-production community.
2000S – 2010S
Regional expansion
Operations extend across the wider MENA region — Saudi Arabia, Egypt, Kuwait, Qatar, Bahrain, Oman and beyond — through a growing network of channel partners and direct relationships with regional broadcasters and studios.
2015
Istanbul office opens
MediaCast expands into Turkey with a dedicated office in Istanbul, extending our reach into Turkey and the Central Asian markets. A second home for the business and a gateway to a distinct and growing creative industry.
2023
MCX takes shape
The MediaCast Experience Centre opens in its first form in Dubai — a dedicated space for hands-on demonstrations, training and brand events. The region’s first facility of its kind for professional AV.
2025
MCX opens at full scale
MCX launches in its complete form — six purpose-built zones across cinema and camera, live production, post and colour, music and recording, voice and podcast, and networking and IP. The most comprehensive professional AV experience centre in the MENA region.
DUBAI HQ
Middle East & North Africa
Our headquarters in Dubai is the heart of MediaCast — home to the majority of our team, the MCX Experience Centre, and our central distribution and support operations. From here we serve the entire MENA region, working with channel partners and end users across more than 15 countries.
- UAE, Saudi Arabia, Qatar
- Kuwait, Bahrain, Oman
- Egypt, Jordan, Lebanon
- Iraq and wider MENA
- Pakistan
ISTANBUL OFFICE
Turkey & Central Asia
Opened in 2015, our Istanbul office brings MediaCast’s depth of expertise to one of the region’s most dynamic creative markets. Our Turkey team manages distribution, brand representation, channel development and customer support across Turkey and the Central Asian markets.
- Turkey — full market coverage
- Kazakhstan, Uzbekistan
- Azerbaijan, Georgia
- Regional Stan countries
OUR PORTFOLIO
The brands that trust us to represent them.
“Thirty years in, the work is still the same: find the best technology in the world, bring it to the region, and make sure the professionals who use it are fully supported.”
EXPERIENCE CENTRE
Visit MCX in Dubai.
See, hear and try the technology we represent — in working configurations, with our team alongside. No pressure. No rush.
CHANNEL PARTNERS
Become a reseller.
We are always looking for strong channel partners across MENA and Turkey. If you share our commitment to the professional community, let’s talk.